Hello, I’m Cristina
Strategist, Researcher, Service Designer | Turning Ambiguity into High-Impact Experiences
I work in the earliest, most ambiguous stage of the design process — sharpened by my foundation as a generalist product designer. I translate complex, operational challenges into evidence-backed direction through research and service design — getting close to the system, synthesizing the evidence, and framing what's possible. With 6+ years of hands-on design experience behind that approach, it travels well across industries and design challenges of every kind.
ShoeRunner | From Pilot to Patent: Building a New Self-Service Standard for Retail
Led the research and design behind ShoeRunner, scaling a 12-store pilot into a patented self-service system used in 670+ stores — reshaping how DICK's approaches footwear discovery.
Inbound Receiving | Elevating a Hidden Labor Cost Into a Strategic Priority
Used research and service design to surface the store's largest overlooked labor cost, reframing back-of-house work as a company-wide strategic opportunity
StockIt | Designing Order for Complex Operational Systems
Led research, prioritization, and systems thinking across a large operational ecosystem to design findability and inventory solutions that boosted productivity and scaled company-wide.
Leading Through Design | Highlights From My Approach
How I leverage journey mapping, facilitation, and prototyping to drive product vision, shape strategy, and foster collaboration